Once upon a not-so-distant past, in the heart of a vibrant startup, a revolutionary idea took root. The setting was unconventional, led by a CEO whose vision extended beyond mere business success. This is the origin story of "FU TOM!", a drink and an app that have become synonymous with support, comfort, and empowerment for women around the world during their menstrual cycles.

The Genesis of TOMDAYS

It all started with an initiative called TOMDAYS, a term coined within the company to refer to the time of the month when menstruation made its presence felt. The CEO, a man with profound respect for his team's well-being, introduced a simple yet groundbreaking policy: whenever a female team member said, "TOM is visiting," it was understood, no questions asked, that she could work from home for the next few days.

This wasn't about productivity; it was about empathy. It was about acknowledging the silent struggle that women often endure and offering a tangible solution. TOMDAYS became more than a policy; it became a testament to the company's commitment to its team's health and comfort.

From Understanding to Action: The Creation of "FU TOM!"

While the CEO knew he couldn't alleviate the physical discomfort of menstruation, he was determined to support his female colleagues in every possible way. Ensuring they were well-hydrated, well-fed, and well-rested was the least he could do. But as a visionary, he knew there was potential for more. He pondered, "What if there was a way to make TOMDAYS not just bearable, but comfortable?"

Thus, "FU TOM!" was born—a drink that embodies the spirit of defiance against the discomforts of menstruation and an app that supports women through their cycle. Each ingredient in the drink was meticulously chosen for its health benefits, aiming to offer relief and rejuvenation. The app, on the other hand, became a companion, offering tips, reminders, and a community platform for women to share and support each other.

A Toast to Resilience and Partnership

Today, "FU TOM!" is not just a product; it's a movement. It's a statement that resonates with the silent nod of understanding and solidarity among women across the globe. As the company's CEO proudly states, "We've created more than a drink and an app; we've created a solution. Our hope is that TOMDAYS will be far easier to get through with 'FU TOM!' by your side."

So here's to all the women of the world who endure, who thrive, and who inspire. This is not just a toast, but a partnership, a pledge to stand by you and say, "FU TOM!" Cheers to comfort, cheers to health, and cheers to empowerment!

A Commitment Beyond Business: Supporting Women of Influence

In a steadfast commitment to making a difference that goes beyond business, "FU TOM!" proudly dedicates 50% of its profits to the Keirsey Foundation's philanthropic initiative, empowering Women of Influence. This partnership is a testament to our belief that every bottle of "FU TOM!" is not just a product but a catalyst for positive change.